Heather Land Dream Homes (“Heather Land Dream Homes,” “West Coast Realty Group”) appreciates your visit to our digital platforms. The terms “you” and “your” refer to users of our online and mobile services who are at least 13 years of age or older.

This Privacy Policy explains the types of personal information we collect, how we use it, with whom we may share it, and the measures we take to protect it.

Our online and mobile platforms include the website and digital services we own, as well as any integrated tools or applications that facilitate interactions with our real estate services, property listings, or related content.

Collection of Personal Information: For information on California privacy rights, please refer to “THE CALIFORNIA CONSUMER PRIVACY ACT.”

WHO WE ARE

West Coast Realty Group is a California-based real estate company providing professional services for homebuyers, sellers, and investors. Our mission is to offer trusted guidance, local market expertise, and personalized real estate solutions across California.

For individuals covered under GDPR and certain U.S. state privacy laws, West Coast Realty Group acts as the data controller responsible for managing and protecting personal information.

For California residents, West Coast Realty Group qualifies as a “Business” under the California Consumer Privacy Act (CCPA) and complies with all applicable state and federal regulations.

SOURCES OF PERSONAL INFORMATION

As a licensed real estate service provider, we collect personal information from various groups to facilitate real estate transactions and provide high-quality services. These include:

• Homebuyers and sellers using our digital platforms

• Clients and prospective clients seeking real estate services

• Business partners, escrow and title companies, lenders, and service providers

• Real estate agents, employees, and independent contractors

• Third-party vendors, marketing platforms, and IDX/MLS tools

Personal information may include data that can identify an individual, such as name, property address, email address, phone number, financial or pre-approval details, and transaction information.
Certain privacy laws may define personal information differently, and we comply with all applicable regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

The type of information collected and its use may vary based on the nature of your relationship with us. Some individuals may fall under more than one category.

TYPES OF DATA WE COLLECT

We collect two main categories of data to provide real estate services and improve user experience:

1. Information You Provide

Collected when you request information, submit a form, schedule a showing, or begin a transaction. This may include:

• Name, email, phone number

• Property preferences (location, budget, home type)

• Address (for valuation requests or consultations)

• Financial/pre-approval information (only when necessary for real estate services)

• Communication preferences

Providing this information is voluntary, but certain services may not be available without it.

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2. Automatically Collected Information

Our website uses cookies and analytics tools to collect technical and usage data, such as:

• Browser and device type

• IP address and general location

• Search activity and page visits

• Interaction with listings, forms, or external links

This helps us improve website functionality and provide relevant real estate content.

We use Google Analytics to enhance user experience. Details on Google’s data policies are available at www.google.com/policies/privacy/partners/. You can opt out at https://tools.google.com/dlpage/gaoptout.

EXTERNAL SITES AND SOCIAL MEDIA

Our platforms may link to third-party websites or social media pages (Facebook, LinkedIn, Twitter, etc.). We are not responsible for the content or privacy practices of these external sites. Users should review their privacy policies before engaging.

HOW WE USE YOUR INFORMATION

We use the information we collect to provide real estate services, improve client experience, and support property-related transactions. This may include:

• Responding to inquiries and scheduling consultations or showings

• Providing property listings, market updates, or home valuations

• Facilitating real estate transactions with lenders, escrow, title, and related service providers

• Managing client communications and follow-ups

• Personalizing property recommendations and website experience

• Improving website performance and user navigation

• Sending service-related or promotional updates (optional – you may unsubscribe anytime)

• Verifying identity to protect against fraud or unauthorized access

Your information is used solely to support real estate services and enhance your experience with our platform. We do not sell personal information.

DATA SECURITY MEASURES

We use reasonable administrative, technical, and physical safeguards to help protect the personal information we collect. This includes secure data transmission, limited access to client information, and monitoring for unauthorized activity.

However, no security system is completely infallible, and we cannot guarantee absolute protection of your data. We encourage users to exercise caution when sharing sensitive information online and to avoid using unsecured networks when submitting personal or financial details.

If you believe your information has been compromised, please contact us immediately.

Where your data is sent

Residents of California, Virginia, and GDPR-covered regions have certain privacy rights regarding their personal information, including the right to:

• Access the personal information we hold about you

• Request corrections or deletions of your data

• Opt out of the sale or sharing of personal information

• Limit targeted advertising or marketing communications

To exercise any of these rights, please contact us through our website: Heatherlanddreamhomes.com